About TBK
We're an activation studio built for ambitious brands.
TBK partners with brands to design promotional mechanics, prize draws, and shopper campaigns that create real commercial impact. We work end-to-end — from strategy and creative through to build, fulfilment and reporting.
Our approach
How we work.
Activation lives or dies on the detail. Our approach is shaped by years of running real campaigns — and learning what makes them land.
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Mechanics first
We start with the mechanic. Get that right and everything else follows: the creative, the technology, the user experience, the results.
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Built to scale
We design promotions that work for a thousand entries or a million. Robust infrastructure, clean data, and operational rigour underpin everything we ship.
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Measurable by default
Every campaign ships with the reporting that proves it worked. Metrics that matter to marketers, not vanity numbers.
Capability
What we deliver.
An end-to-end capability across the activation lifecycle.
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Promotional mechanics
Strategy and design for promotions that drive measurable behaviour.
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Prize draws and instant wins
Compliant, exciting, easy to enter. Mechanics that turn interest into participation.
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Shopper marketing
On-pack, in-store, and digital activations that convert at the point of decision.
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Loyalty and rewards
Programmes that turn one-time buyers into repeat customers.
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Creative and design
Brand-aligned creative that supports the mechanic and earns attention.
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Fulfilment and reporting
Operational delivery and the data that proves the work.
The team
The studio.
TBK is built around a core team of strategists, creatives, technologists and producers — supported by a trusted network of specialist partners. We work where the project needs us: in the studio, on-site, or wherever the campaign lives.
Let's talk
Got a brief? Let's talk.
Tell us about your project — we'll get back within one working day.