Sample Drinks Co
On-pack instant win for a soft drinks launch
Promotional mechanics · Prize draws and instant wins · Fulfilment and reporting
UK activation agency
Activation that moves the needle.
TBK designs promotions, prize draws and shopper campaigns that turn casual interest into measurable action — for ambitious brands across the UK.
Brands we've worked with
Trusted by ambitious brands
Selected work
A snapshot of recent activations.
What we do
End-to-end activation, from strategy through to fulfilment.
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Promotional mechanics
We design promotional mechanics that change behaviour — driving trial, rewarding loyalty, or shifting product through engineered incentive structures.
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Prize draws and instant wins
High-engagement mechanics designed to be exciting, compliant, and operationally clean — from draw management through to winner fulfilment.
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Shopper marketing
Activations designed to work where the buying decision happens — on shelf, on pack, in-store, and on the digital path to purchase.
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Loyalty and rewards
Programmes that earn repeat business by giving customers something genuinely worth coming back for — beyond points and discounts.
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Creative and design
Brand-aligned, channel-appropriate creative built around the campaign's job to be done — strategic, not decorative.
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Fulfilment and reporting
Prize fulfilment, customer service, and the performance reporting that proves the campaign worked — the part that makes or breaks reputations.
Proof points
Results that count.
- £XXm Generated for clients
- XX Brands activated
- XX% Average engagement uplift
- XXm Consumer entries handled
Figures placeholder — real metrics added with brand sign-off.
About TBK
A studio built around activation.
We're a small, senior team obsessed with the moment a consumer chooses to act. Two decades of promotional, shopper and loyalty work — distilled into a studio that prizes craft, accountability and measurable outcomes.
Let's talk
Got a brief? Let's talk.
Tell us about your project — we'll get back within one working day.