The challenge
This is placeholder content. The real case study writeup will go here once the work is fully documented. Sample Drinks Co needed a high-visibility promotion to support their national grocery launch, with tight compliance requirements and a short lead time.
Our approach
This is placeholder content. TBK designed a multi-tier on-pack instant win mechanic engineered to drive trial and repeat purchase across eight weeks of activation. The mechanic was structured to deliver high participation rates without exceeding prize budget.
What we made
This is placeholder content. We delivered the full promotion stack — mechanic design, T&Cs, technical specification, winner notification and fulfilment logistics. The instant win engine was integrated with the client’s existing e-commerce platform.
Results
This is placeholder content. The campaign delivered ahead of all pre-set KPIs. Real performance figures will be confirmed and inserted once the client has approved publication.
