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Example Brands Group

Loyalty programme launch for a consumer goods brand

Strategy, design, and technical delivery of a first-party loyalty programme from scratch — zero to 40k registered members in 90 days.

Placeholder cover image for the Example Brands Group loyalty programme case study

Project details

Client
Example Brands Group
Services
Loyalty and rewards, Creative and design, Fulfilment and reporting
Industry
Consumer goods
Year
2024

The challenge

This is placeholder content. The real case study writeup will go here once the work is fully documented. Example Brands Group had no first-party relationship with end consumers and wanted to build one from the ground up, ahead of a major product range refresh.

Our approach

This is placeholder content. TBK led programme strategy, reward architecture, and the end-to-end member experience — from sign-up mechanics through to ongoing engagement comms designed to build habit rather than dependency on discounting.

What we made

This is placeholder content. The programme launched with a dedicated microsite, integration into the client’s existing CRM, and a fulfilment infrastructure capable of handling physical and digital reward redemptions. Creative assets were produced across digital and in-store channels.

Results

This is placeholder content. The programme reached enrolment targets ahead of schedule. Full performance data and client testimonial will be inserted here following sign-off.

The results

By the numbers.

  • 40k

    Members enrolled in the first 90 days

  • 34%

    Repeat purchase rate among members

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